Overview — Product Manager Pro Docs

Brand Manager

Overview

The Brand Manager is a visual editor for your product brands. It works directly on WooCommerce's product_brand taxonomy with a card grid, a list view, brand logos, optional brand hierarchy, and a bulk creator. The heading shows a live brand count.

⚠

Requires the product brand taxonomyThe Brand Manager uses WooCommerce's native product_brand taxonomy (WooCommerce 9.0+). If that taxonomy isn't present, the manager doesn't load — it reports that the product brand taxonomy can't be found and asks you to ensure WooCommerce 9.0+ is installed.

The toolbar

Brand Manager toolbar

Sort:

View toggle switches between card and list view. Cards show the brand's logo (or a placeholder when none is set).
Sort offers Name A–Z, Name Z–A, Product Count ↓, and Product Count ↑.
Search filters brands by name.
Select All toggles bulk selection.
+ Create Brand and + Bulk Create sit on the right.

Brand Manager — card view

Brand #1

🏷️

24 products

Brand #2

9 products

Each card leads with the brand name (and a select checkbox), then the logo (or a 🏷️ placeholder when none is set), the product count, and View Products →.

Creating and editing a brand

Click + Create Brand, or click an existing brand to edit it. The panel carries more than a tag does:

Field	Notes
Thumbnail	The brand logo, chosen from the media library via Set Image; can be removed. Shown on brand cards.
Brand Name	Required.
Brand Slug	Optional; auto-generated from the name if blank.
Parent Brand	Optional. Nest a brand under another (e.g. a sub-brand), or leave at — No Parent —.
Description	Optional.

Brand editor

Edit Brand: Brand #1

Thumbnail🏷️

Brand Name

Brand Slug

Parent Brand

Description

A name is required. View Products → opens that brand's products in the Product Manager. Save Brand / Create Brand persist, and Delete Brand removes it.

Assigning products to a brand

The brand editor also lets you choose which products belong to the brand directly — useful for setting a brand's membership in one place rather than product by product. It shows a searchable list of products, each with a checkbox, and the products already in this brand are pre-ticked. A search box filters the list as you type.

Click Save Assignments to commit. This syncs the brand to exactly the products you've ticked: products you newly ticked are added to the brand, and any previously-assigned product you unticked is removed from it. (It doesn't affect those products' other brands.)

Brand editor — assign products

Product #1

Product #2

Product #3

⚙

Save Assignments sets the full membershipBecause it matches the brand to the ticked set, unticking a product here removes the brand from it. To add products without disturbing existing ones, leave the already-ticked products checked and just tick the new ones before saving. You can also assign brands from the product side — the Product Manager grid's Brand column and the bulk tools both set a product's brand.

Bulk Create

+ Bulk Create opens a modal with a single text box. Enter several brand names separated by semicolons and click Create Brands:

Brand #1; Brand #2; Brand #3; Brand #4

The result lists what was created and what was skipped. Bulk Create makes flat brands; set a parent or a logo afterwards by editing the brand.

Deleting

Delete a single brand from its editor (Delete Brand), or select brands in the grid and use Delete N Brands in the bottom bar. Deleting a brand removes the brand assignment from its products; the products themselves are untouched.

ℹ

Brands feed the storefront filtersThe brands you manage here are what the Filter Manager's Brand filter lists, and what the filter_brand URL parameter targets. Brand logos set here are available to themes and blocks that display brand imagery.