product_brand taxonomy with a card grid, a list view, brand logos, optional brand hierarchy, and a bulk creator. The heading shows a live brand count.product_brand taxonomy (WooCommerce 9.0+). If that taxonomy isn't present, the manager doesn't load — it reports that the product brand taxonomy can't be found and asks you to ensure WooCommerce 9.0+ is installed.Each card leads with the brand name (and a select checkbox), then the logo (or a 🏷️ placeholder when none is set), the product count, and View Products →.
Click + Create Brand, or click an existing brand to edit it. The panel carries more than a tag does:
| Field | Notes |
|---|---|
| Thumbnail | The brand logo, chosen from the media library via Set Image; can be removed. Shown on brand cards. |
| Brand Name | Required. |
| Brand Slug | Optional; auto-generated from the name if blank. |
| Parent Brand | Optional. Nest a brand under another (e.g. a sub-brand), or leave at — No Parent —. |
| Description | Optional. |
A name is required. View Products → opens that brand's products in the Product Manager. Save Brand / Create Brand persist, and Delete Brand removes it.
The brand editor also lets you choose which products belong to the brand directly — useful for setting a brand's membership in one place rather than product by product. It shows a searchable list of products, each with a checkbox, and the products already in this brand are pre-ticked. A search box filters the list as you type.
Click Save Assignments to commit. This syncs the brand to exactly the products you've ticked: products you newly ticked are added to the brand, and any previously-assigned product you unticked is removed from it. (It doesn't affect those products' other brands.)
+ Bulk Create opens a modal with a single text box. Enter several brand names separated by semicolons and click Create Brands:
Brand #1; Brand #2; Brand #3; Brand #4
The result lists what was created and what was skipped. Bulk Create makes flat brands; set a parent or a logo afterwards by editing the brand.
Delete a single brand from its editor (Delete Brand), or select brands in the grid and use Delete N Brands in the bottom bar. Deleting a brand removes the brand assignment from its products; the products themselves are untouched.
filter_brand URL parameter targets. Brand logos set here are available to themes and blocks that display brand imagery.